Introducing yourself is never easy. We thought if we could create a child from the DNA of Wild Bill Hickock, James Dean and Paul Newman - then lock it in a room for 30 years with constant supply of lucky strikes, bourbon and playing cards - he would be the perfect spokesperson
for the company.
For now, whilst we're figuring out how to make this happen, we'll just
let our products do the talking.
And if you're wondering where our name came from you’ll need to take a look at the king of hearts in a regular deck of playing cards. It looks like he's stuck his sword in his head giving the nickname 'The Suicide King'. This of course means there's a widow in every deck.